Ayuna · Less Is Beauty

UNIVERSE

A beauty cosmos of innovative concepts, unique products, and well·aging results.  

THE CONCEPT

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WELL•AGING YOUR SKIN

Anti-aging implies an intrinsic war against aging. AYUNA • Less Is Beauty dares to disrupt this mindset and replaces it with WELL•AGING, a modern and integrated approach to beauty which embraces a lifestyle that promotes aging gracefully.  The result is a visible improvement in skin texture, wrinkles, redness, elasticity & dark spots.

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INNOVATION

Modern Science

Breakthroughs in Epigenetics and the Brain•Skin Connection have refocused our view of skin aging. Research shows that our thoughts, lifestyle and environment can alter our DNA.

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PRODUCT

Topical Fasting

The basis for topical fasting is the same as the basis for general fasting - when we eliminate overstimulation, limit the intake and provide a balanced diet, self-repair and self-regeneration mechanisms are immediately activated.

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METHOD

Slow & Intentional

Only a slow and intentional approach to aging gives us the space to connect with beauty in an entirely different and positive way.  Beautifulness blossoms as a discipline by adapting the teachings of mindfulness to the realm of beauty. 

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Volcanic Glass and Actived Carbon lessens skin sensitivity and draws out impurities.

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3-in-1 formula (protein peel, grain-free gommage & oleo-essence serum) based in Alpha Amino Acids to refine & brighten the skin.

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Phyto-peptides and Plasmas Rich in Botanical Cell Cultures regenerate the skin.

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Borage, Olive & Cocnut Oil are enriched with botanical activated carbon to clean and detoxify the skin.

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The COLLECTION

 

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FORMULATION CRITERIA

Natural & Organic

Ingredients are 100% naturally sourced, and whenever possible, organic.

Absolutely NO Villain Ingredients

Products are developed free from any and all ingredients of concerned.

Sustainably & Ethically Sourced

Employing cultivation methods with minimal water & carbon footprint.

Clean & Green Processes

Pure botanical ingredients that are pesticide- and herbicide-free.

Compliant with All Standards

All ingredients are EcoCert, Natrue, Cosmos and/or ISO Compliant.

Cruelty-Free and Vegan-Friendly

Not tested on animals and free from animal derived ingredients.

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THE SCIENCE

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SCIENTIFIC GARDEN

The close relationship between plants and humanity goes beyond being a food source, plant’s therapeutic properties are relevant to the evolution of mankind.

Plants possess a wide-ranging chemical arsenal. And, thanks to today’s advances in biotechnology, science has opened the door to botanical cosmetics, promising excellent potential for the skin due to precise and effective components created by nature itself.

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AYUNA’s Scientific Garden stems from Botanical Cell Cultures derived from wild plants that are adapted to the controlled conditions of a laboratory. It is a vertical, sustainable and indoor in vitro culture system, from which a HIGH CELL DENSITY SUSPENSION is obtained that is rich in growth factors, transcription and epigenetic factors and peptides.

From the mastery gained in the domain of VEGETABLE CELL CULTURES, AYUNA · Less Is Beauty is born, formulated with ingredients rich in Phyto-peptides (from Turmeric Root and Centella, known as the longevity plant, favorably help the skin to maintain its regenerative abilities) and Plasmas Rich in Botanical Cell Factors (from Green Carrot, Arabian Cotton and Pomegranate, which work in a variety of functions in the skin).

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